Speak to Be Listened To

Do you have great ideas, but they fall flat in meetings? Do you over-explain but fail to convince? Do you get told "we'll look into it" and then nothing happens?

This communication and influence program trains you for what happens in the first 30 seconds of a conversation, what to do when the other person says no, and how to make them want to move forward. With clients, with your team, and with your stakeholders.

Ideal for

• Managers and directors
• Sales and account teams
• Technical professionals who need to persuade other teams
• Any professional who influences without formal authority

What will you practise?

• 1. Take control – G.P.S.: open any important conversation with direction, in 30 seconds. Speak as an equal: drop weak conditionals and minimisers.
• 2. Understand the other person and reach agreement – Find out what the other person really values (time, security, results, the relationship…) and what they need to say yes. Atomic Steps: when the big yes is impossible, get the small one.
• 3. Make them want to «buy» – Kill the Wolf, F.A.B. and Why Now?: present an idea or proposal so the other person wants to say yes. The Analogy Generator: make complex ideas click first time.
• 4. Adapt to your audience – Steer the Conversation, The Colours and Magic Words: the same message, told the way each person needs to hear it.
• 5. Read the situation – Situational intelligence: understand the context (what's at stake, what pressures the other person is under and what's expected of you) so you influence where it really counts.

AI in practice

AI role-plays to rehearse real conversations before you have them, plus a personal copilot (Gemini, ChatGPT or Copilot) trained on the course method to help you prepare for every meeting.

What will you gain?

• Shorter conversations that end with a decision or commitment.
• More “yeses” to your proposals—from clients, colleagues and managers.
• The confidence to speak your mind without damaging the relationship.
• A method you’ll keep using: your G.P.S. worksheet and your copilot.

Format

8 to 16 hours, in 2- to 4-hour sessions. In person or live online. Available in Spanish, English, French or Catalan. Eligible for FUNDAE funding. It’s the foundation for most of our bespoke programmes.

Frequently asked questions

What does the team gain from this course?

Far more impact and influence: better results, in less time, in every conversation.

Who is it for?

Any professional who needs their ideas to land and be accepted: managers, sales teams, technical profiles and people who influence without formal authority.

How is it different from a public speaking course?

Public speaking focuses on how you speak to an audience. This programme focuses on how you steer a conversation towards a result: a client meeting, a request to another team, a disagreement with your manager.

Is it tailored to my company?

Always. The practice cases are built from your real situations: with a sales team, for example, we practise with their own client visits.

What does each participant take away?

Simple tools they can use the very next day, and an AI copilot with the course method to keep practising afterwards.