Sales Intelligence

Consultative sales training for sales teams

"I’m bolder now and I get better results"

Customers no longer buy from whoever speaks best, but from whoever understands them best. This course provides practice for every conversation in the sales cycle, from the first call to closing, using real-life situations your sales team faces.


Ideal for

  • Sales reps who win new accounts (hunters)
  • Account managers (farmers)
  • Sales team managers


What will you practise?

  • 1. Open the door – The First Minute: a hook, the reason for your call and a question that gets the client talking. Interest from the start, without sounding scripted.
  • 2. Understand the client – Consultative selling and powerful questions: uncover the real need before presenting anything.
  • 3. Present your proposal – Before and After: what the client's day looks like today and what it will look like with your solution, with data and a similar case.
  • 4. Handle objections – Turn It Around: turn every «it's expensive» or «we already have a supplier» into a question that gives you information and moves you closer to yes.
  • 5. Close and grow the account – The Clear Next Step: every meeting ends with a date, an owner and a commitment. The Account Ladder: grow with the clients you already have, from one product to the next.


AI in practice

A sales-call copilot to prepare for every customer meeting, plus AI role-plays for the most common objections.


What will you gain?

  • More opportunities and more closed deals.
  • More cross-selling to existing customers.
  • Stronger customer relationships.
  • A shared method for the whole sales team.


Format

8 to 16 hours. In person or live online. Available in Spanish, English, French or Catalan. Eligible for FUNDAE funding.


Frequently asked questions

Which sales teams is it for?

Any sales team: those who win new clients, those who manage accounts, and their managers.

Do you work on objections?

Yes. We practise the real objections you face every day, with role-plays and with AI.

How is AI used in this course?

To rehearse client conversations before they happen, and to prepare every visit with a copilot tailored to your team.


I'm interested